Can you tell us something about your company?
Our company provides fully digital, software-based coaching and resilience-building solutions designed to help individuals and organizations thrive in rapidly changing environments. We specialize in helping professionals and teams navigate career and personal challenges that come with change – whether that’s starting a new job, adapting to a new company culture, or balancing work and family life during a major transition.
Resilience is the most important skill to train in today’s world. Change is constant, and our digital platform delivers science-backed strategies to help individuals and teams not just cope but thrive in these dynamic environments. Take moving to Texas as an example – starting fresh in a new place, adapting to a different way of working, and at the same time ensuring your family adjusts too. It takes resilience to manage a new job, build new connections, and maintain a sense of balance through such a transformation. That’s exactly where we help.
Why did your company choose Texas?
Texas offers an ideal business climate for digital solutions, with a strong economy, innovation-friendly policies, and a diverse corporate landscape. Many Texas-based companies operate globally, and face challenges related to cultural differences, organizational change, and workforce adaptability – precisely where our resilience-focused solutions make an impact.
What advice can you give Dutch entrepreneurs who want to do business in Texas?
To do business in Texas, you need to be ready to scale. They say, “Everything is bigger in Texas,” and that’s absolutely true.
In order to serve this huge market, you need to have a dummy-proof roll-out for your operations and services. The scale here comes with standardization, so everything needs to be solid before you enter the market. Whether it’s contracts, compliance, or customer service, having a well-structured and scalable approach is key. Although Texas is huge and everything is far apart, you need to get close to people to do business. Personal relationships and strong connections are crucial for success. Texans value trust and long-term relationships, so investing time in networking, meeting in person, and building genuine connections will open doors.
To give you an example – I actually met our business partner and now Co-CEO at a birthday party! That’s how things work here. You never know where the next opportunity will come from, so be open, be present, and engage with people beyond just formal networking events. It’s an exciting, action-driven environment where resilience and adaptability are key.
