Can you tell us something about your company?

MatchWornShirt is a global sports memorabilia and fan engagement platform that connects fans directly to professional athletes and clubs through official game-worn and signed jerseys.

Founded in the Netherlands, we partner with 300+ leading football clubs and major sports franchises worldwide to offer authentic, game-worn jerseys through live auctions. Our auctions start straight from kick-off or tip-off, allowing fans and collectors to bid on their favorite player’s jersey while it is still being worn, creating a unique, real-time fan experience.

Every jersey is fully authenticated, personally signed by the player, and delivered with a digital certificate of authenticity.

What sets up apart is our direct, official partnerships with clubs and leagues, ensuring full authenticity and provenance, while giving fans the opportunity to own a true one-of-a-kind piece of sporting history.

Why did your company choose Texas?

Texas offers a powerful combination of market scale, sports culture, and a pro-business environment. The United States is a key growth market for sports memorabilia, and Texas is home to major professional sports franchises, large metropolitan areas, and strong infrastructure.

With growing interest in football (soccer) and major international events coming to North America, Texas represents a strategic location to strengthen partnerships and expand our U.S. presence.

Additionally, Dallas provides a geographically central location within the U.S. and the seven-hour time difference with our headquarters in the Netherlands allows for efficient daily collaboration. This balance of market opportunity and operational efficiency makes Texas an ideal base for our North American growth.

What advice can you give Dutch entrepreneurs who want to do business in Texas?

Understand the American sports culture and commercial landscape. The way sports are experienced, commercialized, and managed in the U.S. differs significantly from Europe. From fan engagement to league structures and partnership models, it is crucial to understand these differences and adapt your business approach accordingly.

Leverage local networks. Connect with local experts, advisors and organizations who understand the Texan and American business environment. They can help navigate the market, accelerate introductions, and support your first steps in the region.