Can you tell us something about Dutch School USA?
Dutch School USA specializes in online private Dutch language tutoring, offering personalized lessons for children (4+), teens, and adults at all levels across the United States. Founded in 2019 by Marlies Kempers (Dutch) and Olivia Simoen (Belgian American), the school brings over 30 years of educational expertise. Its deep knowledge of the American, Dutch, and Belgian educational systems sets it apart, making it the premier choice for Dutch learners in the U.S.
With a strong network spanning the U.S., Belgium, and the Netherlands, Dutch School USA provides access to the latest teaching methods, online platforms, expertise in IB programs and Dutch language exams like CNaVT. Whether students want to maintain their language skills for family connections, prepare for studies or work abroad, or embrace their heritage, they receive top-tier instruction tailored to their needs.
Why did you choose Texas to open the Dutch School?
Originally founded as Dutch School Houston, the school was created to fill a gap in accessible Dutch language education in central Houston. The shift to online learning during COVID led to rapid expansion, welcoming students and teachers from across the U.S. By 2025, the school rebranded as Dutch School USA, reflecting its nationwide reach while staying true to its Texas-sized ambition.
What kind of advice can you give to Dutch entrepreneurs who want to do business in Texas?
Networking is key in the U.S. Be patient, stay engaged, and enjoy the process. Success often comes in unexpected ways. Building strong relationships is just as important as closing deals. Take the time to connect on a personal level; Texans value authenticity and trust in business.
Quality matters. Whether it’s your product, service, or communication, delivering excellence will set you apart. Texans appreciate reliability and consistency, so always follow through on commitments.
Leverage strategic partnerships. While Dutch School USA is a nonprofit, it operates with a strong business mindset, maintaining relationships with schools, universities, admission officers, and private educators both in the U.S. and abroad. Collaboration with companies, embassies, NBSOs, and foreign investment agencies helps strengthen its impact. Entrepreneurs should take a similar approach—building a strong, diverse network creates long-term success.
Be active on social media Platforms like Instagram and Facebook allow you to showcase exactly who you are and connect with your audience. Follow Dutch School USA—we’d love that!
Join a strong, vibrant community. Being part of Dutch School USA means becoming part of a dynamic Dutch, Belgian, and international network where language and culture come to life through learning and connection. This same sense of community is essential for doing business in Texas—embracing local culture and engaging with the right people can open many doors.
Marlies Kempers & Olivia Simoen
