Can you tell us something about your company?
SyncVR Medical is the leading XR (Extended Reality) platform in European healthcare, active across 250+ healthcare organizations. In Europe, our primary focus and strongest beachhead has been VR for pain and stress management in children’s hospitals, where our flagship application (Relax & Distract) is becoming standard care for procedural anxiety and reducing pharmacological sedation. Beyond individual applications, SyncVR acts as an enterprise XR operating system. Through our SynchVR Treatment manager, we enable hospitals to prescribe, manage and monitor both clinical treatments and medical education tools on a single secure interface.
In our initial months in the USA, we secured deals with a major children’s hospital, got accepted into the Mayo Clinic Platform Accelerate program, and have > 10 leads in the pipeline for upcoming customer relationships.
Why did your company choose Texas?
While the world-class ecosystem of the Texas Medical Center in Houston was a massive draw, our decision was really sealed by the extraordinary support of the NBSO Texas team. Compared to any other NBSO globally, Stef, Anne Sophie and Bee were remarkably proactive and helpful. Instead of making 100 cold calls to get a first lead, their direct network connected us to a major hospital system that may become an important customer, potential investors and a brilliant group of local entrepreneurs to learn from. They gave us a genuine head start in setting our first steps in the US market.
What advice can you give Dutch entrepreneurs who want to do business in Texas?
First, the usual: adapt your commercial approach: focus heavily on ROI, revenue growth, and commercial value rather than just cost reduction. Second, and more important, take time to truly immerse yourself. Don’t just fly in for brief visits; stay for at least two months to absorb the local business culture and build authentic relationships. Firsthand experience is worth far more than theoretical knowledge. Finally, leverage local partners early on; a huge shout-out to Stef, Anne Sophie and the whole NBSO Texas team for showing us how crucial proactive local support is when building a business in Texas.
