World famous festival South by South West (SXSW) is coloring a little more orange next year, because of the launch of ‘New Dutch Wave’ in Austin on March 12th 2017. The New Dutch Wave consists of the ‘Take Over House’ in which the Dutch creative Industry is granted his own stage. The ‘Take Over House’ is an addition to the regular participation of the Dutch at SXSW. Startup Envoy HRH Prince Constantijn will launch the Take Over House on the festival terrain at March 12th. From March 12-16 there are endless possibilities for Dutch interactive media, movies and music.

The new public-private initiative is the result of an intensive collaboration between the ministry of Foreign Affairs, The Dutch Embassy in Washington, The Netherlands Business Support Office in Houston (NBSO), StartupDelta, Topsector Creatieve Industrie, Buma Cultuur and the municipalities of Amsterdam and Rotterdam.

Public participation is focused on a joint approach to position the Netherlands as one and to give an incentive to Dutch businesses. The new consortium ‘New Dutch Wave’ of Corrino Media Group, Wink and Enterprise Summit have developed a strategy to make sure Dutch creative entrepreneurs and artists are even more in the spotlights at SXSW.

“New Dutch Wave” is a physical meeting place, a showcase-pavilion and an online meeting point in one; a platform for leading creative companies. It emphasizes the Top-Ten-position of the Netherlands as creative country and the strength of the diverse ‘creative cities’. Besides that, there will be a ‘Take Over House’ in Austin in which there is room for Dutch music, meet-ups, startup pitches, art project, readings, panels and network events during the festival.

The Dutch embassy in Washington is supporting this program: there are 740.000 jobs created in the United States thanks to Dutch initiatives, most of them in Texas (86.000).

SXSW (March 10-19 2017) is an annual festival in Austin, Texas on the cutting edge of interactive media, movies and music. There are more than hundred stages for more than 2000 artist originating from more than fifty countries. Since 1987 SXSW was home to superstars like Bruce Springsteen, Prince, Jay-Z and Pharrell. Last year President Barack Obama was present too and gave a speech. This stresses the growing importance of SXSW as a mondial phenomenon.

In the next months, multiple sponsor sessions will take place to support the financing of the activities. Next to activities on the SXSW Trade Show and in the ‘Take Over House’, innovation vouchers will be granted to Dutch participants who will present themselves at the SXSW- main program. You can register here:

December 09, 2016 Categories: Austin


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